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October 25, 2009

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Philip

Yes - the ones that seem to be doing better are those where the ROI for a customer is fast and clear. If I spend $X on this product or service can I expect $2X in savings or in additional business in the next Y months/year? So for example Marketo in marketing lead management or MedeAnalytics in hospital productivity are both doing really well. But if its not clear and measurable then its still a hard slog!

arnold@waldstein.com

Thanks for the post Phil. Many businesses are having an upswing as the economy moves up generally. From your work are there any sectors or types of business that seem to be doing better?

Bill Hunt

Good news is always a good thing!

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